From Reporting To Prediction. Scalable Analytics.

We do not stop at dashboards. We build a decision layer for SaaS leaders — from what happened to what happens next.

Dashboard
Executive Overview
Q2 2024
ARR
$12.4M
▲ 24% YoY
Net Retention
114%
▲ 2.1%
CAC Payback
11 Mo
▼ 1 Mo
MRR Growth (Forecast)

Data Without Direction Is Just Noise.

SaaS companies collect immense amounts of data. But without a unified architecture, teams end up with conflicting metrics, manual reporting, and zero predictability.

Siloed Metrics

Marketing, Sales, and Finance report different ARR numbers. No single source of truth.

Manual Reporting

Days spent exporting CSVs and fighting spreadsheets instead of analyzing the data.

Reactive Decisions

Finding out about churn after it happens, rather than identifying at-risk accounts early.

Messy Data

Inconsistent naming conventions and dirty CRM data leading to untrustworthy dashboards.

The Single Source of Truth

Connecting your entire tech stack into a unified, reliable data warehouse.

Data Sources
Stripe / Billing
Salesforce / CRM
HubSpot / Marketing
Mixpanel / Product
Data Warehouse
Snowflake / BigQuery
Centralized Data Models (dbt)
Business Outputs
Executive Dashboards
Board Reporting
Predictive Models
Enriched CRM

End-to-End Data Capabilities

Data Engineering

Building robust pipelines, data warehouses, and automated ETL processes to centralize your metrics.

Snowflake • dbt • Fivetran

BI & Dashboards

Designing intuitive, real-time dashboards for executives, investors, and operators.

Looker • Tableau • PowerBI

RevOps Analytics

Funnel analysis, pipeline velocity, CAC/LTV modeling, and sales capacity planning.

Salesforce • HubSpot

Product Analytics

Feature adoption tracking, user cohort analysis, and product-led growth (PLG) metrics.

Mixpanel • Amplitude

Predictive Modeling

Churn prediction algorithms, lead scoring, and advanced statistical forecasting.

Python • Machine Learning

Moving Up The Value Chain.

We help you transition from answering "What happened?" to "What will happen?"

Descriptive (What happened?)
Diagnostic (Why did it happen?)
Predictive (What will happen?)
Prescriptive (How can we make it happen?)
1. Descriptive

Standard Reporting

Accurate historical data and automated dashboards.

MRR by Plan
2. Diagnostic

Cohort Analysis

Understanding trends, churn reasons, and segmentation.

Retention Heatmap
3. Predictive

Forecasting

Statistical modeling to predict churn and pipeline.

Churn Probability
High Risk

The Build Process

1

Audit & Roadmap

Review existing tools, data quality, and business requirements.

2

Data Foundation

Deploy warehouse, configure ETL connectors, and clean data.

3

Modeling

Build dbt models for ARR, churn, and core SaaS metrics.

4

Visualization

Develop executive dashboards and operational reports.

5

Enablement

Training teams to use data and implementing governance.

Board-Ready Reporting.

Board Deck Automation

Auto-updating slides connected directly to your data warehouse. No more manual copy-pasting for board meetings.

Daily Executive Flash

Automated daily Slack/Email digests showing cash position, new MRR, and critical alerts.

Investor Data Room

Standardized cohort data, unit economics, and historical financials ready for due diligence.

Departmental OKRs

Live tracking of marketing pipeline, sales quotas, and customer success targets.

Is Your Data Ready For Due Diligence?

Investors expect instant answers to complex cohort questions. If it takes you two weeks to compile retention data, it signals operational immaturity.

Take The Readiness Assessment

Investor Readiness Scorecard

Unit Economics Accuracy 95%
Cohort Reporting Speed 80%
Data Governance 40%

Transparent Infrastructure Plans

Starter

For early-stage SaaS.

$3k/mo
  • Basic Data Warehouse
  • Core MRR Dashboard
  • 2 Data Connectors
Get Started
Most Popular

Growth

For scaling startups.

$6k/mo
  • Advanced Warehouse
  • Full Executive BI
  • 5 Data Connectors
  • Cohort Analysis
Get Started

Scale

For mature SaaS.

$12k/mo
  • Predictive Modeling
  • Board Reporting Auto
  • Unlimited Connectors
  • Dedicated Data Engineer
Get Started

Enterprise

Custom requirements.

Custom
  • Full Infrastructure Build
  • Custom AI/ML Models
  • On-Premise Support
Contact Us

Insights Beyond The Dashboard.

Fundraising Strategy

Data preparation and metric narrative building for Series A/B raises.

Due Diligence

Pre-diligence data room audits and operational readiness assessments.

M&A Integration

Merging data stacks and standardizing reporting post-acquisition.

Turnaround Ops

Identifying burn rate leaks and optimizing unit economics quickly.

Ready to upgrade your data infrastructure?

Book a free data architecture audit with our engineering team today.

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